Soulful Seduction Touch Base with Rai
RĀI (pronounced Ray) is a singer, songwriter out of Harlem NYC. He is prepping the release of his debut album “Love’s on the Way” on June 8, 2018. The title track is a feel good record with a positive, encouraging message. It’s a song that takes elements from different times during the evolution of R&B music and produces what he hopes to be a timeless, uplifting R&B/Soul song. It was that idea that became the goal of the album altogether.
RĀI’s music is a vibe. He infuses elements of both new and traditional R&B/Soul to intentionally create chill, unassuming timeless music. He sees each song as a piece of art that is influenced more by his life and experiences and not just by what’s “hot” and “trending”. “I approached creating my latest project similar to how I imagine a designer approaches creating a collection. Painfully detailed. Each piece unique. Each appealing for different reasons but all goes together.”
Above all, this track featured in the
Mi-Soul Connoisseurs Chart (May 11th), hosted by the one and only Franklin Sinclair. Franklin said this track “was an incredible soulful masterpiece from Rai” – You can catch his weekly show on Mi-Soul Connoisseurs every Saturday from 5 – 7 pm.
R&B/Soul has seen changes with style, trends and youth increasingly celebrated over substance, tradition and maturity but RĀI has an appreciation for all things R&B/Soul and believes the two can peacefully exist. “I’m a singer who grew up loving how R&B/Soul music changed the world and made people feel. I’m not changing my music to fit a radio format, or gain Instagram followers or whatever. My music is the truest expression of who I am today. I’m trying to create music that people will want to hear next year, or the year after that and after that. If it doesn’t pop right now, it doesn’t pop. I am committed to making good music and I’ve found peace that right now that may not be the most lucrative endeavor and I’m good with that.”
Love’s on The Way
Buy This Track From iTunes
RAI’s musical inspirations are Donny Hathaway, Marvin Gaye, Luther Vandross and Maxwell. With his latest project, “Love’s on the Way” he sought to create an album that was effortless in nature with such a strong vibe that once you pressed play you would just let it ride.
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You can keep up with RĀI on all of his website and social media. Check out his recently released videos from the project as well.